World Cleanup Day
September 18th, 2021

How to participate?


Tallinn and the World Cleanup Day join forces to tackle cigarette butt pollution

Today marks the beginning of the cigarette filter pollution awareness campaign. The broader aim of the campaign is to contribute to the cleaner state of the Baltic Sea. The campaign is led by the City of Tallinn and the
World Cleanup Day, the main partners are the Port of Tallinn, Tallink, Eckerö Line, Viking Line and Tallinn Airport.
One of the world’s biggest plastic waste problems is caused by cigarette butts that end up in nature and marine ecosystem. Cigarette filters are made of a plastic called cellulose acetate. When tossed into nature, they break down into poisonous microplastic that also poses a threat to human health. The issue of cigarette filters is very much a problem of cities as well – the used filters that end up in stormwater gutters end up in the sea. The problems is that the stormwater systems used do not have any filtration – 50% of the plastic waste in the Baltic Sea is made up of
cigarette butts.

The mayor of Tallinn, Mihhail Kõlvart, noted that according to the report of The
Baltic Marine Environment Protection Commission (HELCOM), 80% of the litter
ending up in the Baltic Sea comes from the land areas. „It is carried to the sea from
the rivers, storm drain systems, wind and the people visiting beaches. It may come
as a surprise for many, but the cigarette filters are the most prevalent plastic waste
in the Baltic Sea. Moreover, it is the biggest plastic waste issue in the world. One
cigarette butt might poison 1000 litres of water and sadly, they are not
biodegradable. This type of pollution is a direct threat to human health as well –
inevitably, it ends up in the food chain,“ said Kõlvart.
„Although waste sorting is mandatory in Estonia, the wellbeing of nature should be
our top priority in itself and that is why we should not forget to recycle. That is one
of the very real thing everyone can do in order to make sure that the generations to
come get to enjoy the nature as we know it. It should be an inseparable part of our
culture – to take everything we bring to nature back with us once we leave, this
includes garbage left by others.”
The CEO of the Port of Tallinn, Valdo Kalm, said that each year about 10 million
passengers move through the Old Harbour and sadly, there are a lot of cigarette
filters and other small forms of litter in the harbour area. The cigarette butts are
often thrown directly to the sea from the ships as well. „The cigarette butts tossed
on the ground will also sooner or later end up in the sea – either by the wind or the

stormwater. We have more than 700 stormwater drains just here, in the Old
Harbour premises. Clean Baltic Sea is one of the priorities of the Port of Tallinn
and including to partnering with this campaing, we have done other investments as
well – the waste that comes to our port from the ships is sent to circular use and
soon we will begin with connecting the ships residing here to the shore power
system and will will also install automatic mooring devices.“
In order to tackle the cigarette butts’ issue, many activities are planned. The
campaign will peak September 19, on the World Cleanup Day 2020 which also
focuses on the problem of small piece litter and cigarette filters this year. Find more
information at
The global call and media centre of the World Cleanup Day 2020 is located in the
briefing centre of the Tallinn City Government this year, located near the Freedom
Square. From here, the World Cleanup activities will be coordinated September 18-
Tallinn is one of the four finalists still in the competition for the title of the
European Green Capital 2022. This year, 18 cities from across Europe ran for the
title and Tallinn (EST), Grenoble (FRA), Dijon (FRA) and Turin (ITA) are in the
final stage of the award process. The finalists will present their vision of the 2022
programme to the jury on October 8 in Lisbon. More information of Tallinn’s
participation can be found at


How to register?

Together we did something extraordinary last year – 18 million people in 157 countries took time to come out at the invitation of Estonians and made the whole world much cleaner. In Estonia, about 10,000 people cleaned the nature on the World Cleanup Day.

You can register to the World Cleanup Day in Estonia both individually and in groups here. When registering, fill in your details, the expected number of participants and the location where you plan to clean up.

After the Cleanup Day, we will ask you again the number of actual participants and the amount of garbage collected. 


  1. FILL UP REPORT after cleanup day!
  2. GLOVES – make sure no one is picking up trash without.
  3. An old, preferably used plastic bag for cigarette butts.
  4. If possible, a reflective vest. This is mandatory for those working near busy roads.
  5. A cardboard box in case you find more dangerous items, such as batteries, needles etc.
  6. SAFETY!

It is very important to read the cleanup guidelines such as how to clean safely, how to sort the trash, or what to do with unusual items. It is also crucial to know how to give first aid when needed!

We sort the trash when picking it up. It is extremely important that most of the garbage collected on World Cleanup Day is recycled. Gloves should always be used when picking up trash and children should not collect hazardous waste!

These are just a few suggestions, so be sure to read all the instructions before the cleanup..

Kaardistatud prügi

You wish to support the World Cleanup Day?


Recipient: MITTETULUNDUSÜHING Let’s Do It World Bank account: EE857700771000824104 Details: MAAILMAKORISTUSPÄEV EESTIS


How to get involved in World Cleanup Day as a company?

In addition to the efforts of the organizing team and the volunteers, our partners are key players in a successful Cleanup Day. Your company may also become a World Cleanup Day sponsor.

You are most welcome to contribute with a donation of money, services or your employees’ time while creating value for your brand. The easiest way to support: organize a cleanup for your company, NGO or organization.

Challenge your partners to participate in the World Cleanup Day. A good example is contagious!

Come and clean up with your team and involve family members, clients and business partners if you wish! Spend the 19th of September together – in addition to a spirited joint activity you will also help our environment.

You will participate in the cleanup? Don’t keep this to yourself, but use your channels (newsletters, social media, etc.) to spread the message. Also, inform the World Cleanup Day Estonia team about exciting activities so we can spread the word through our channels as well. To gather information about everyone’s activities, please use the following hashtags about World Cleanup Day:

Our Partners


Eestlased soetavad aastas ligi 300 miljonit kilekotti, keskmine eluiga kilekotil on aga 20 minutit – aeg, mis kulub poest koju jõudmiseni.

Keskmine eestlane tootis 2016. aastal 376 kilo olmejäätmed.

Maailmakoristuspäeval 2018 koguti Eesti loodusest x tonni prügi


Enim viiakse metsa prügi Harjumaa, Ida-Virumaal, Läänemaal ja Raplamaal. Metsa viidav prügi liigitub nelja rühma – olmejäätmed, ehitusjäätmed, mööbel ja kompost.


Inimesed on alates viiekümnendatest aastatest, mil algas masstootmine, tekitanud 8,3 miljardit tonni (umbes 1400 Giza püramiiditäit) plastikut. Suurem osa sellest, täpsemalt 6,3 miljardit tonni, on lõpetanud prügina.

World Cleanup Day on 15 September 2018 united 18 million people across 157 countries and territories for the biggest waste collection day in human history.

Our Leaders

World Cleanup Day is managed by our super cool team.

Mart Normet

World Cleanup Day Estonian Leader

Monica Vood

General Manager

+372 5072752

Elike Saviorg

Head of Local Government Partnership

+372 53927669

Laura Vadam

Communications Manager

+372 53585922

Eger Karuse


+372 5267656

Kerli Laur

Environmental Education Program Manager

+372 53936220

Britt Normet

Project manager, churches / congregations

+372 55535057

Tatjana Lavrova

Russian Communications

+372 58175454

Merily Toiger


+372 58192018

Hannele Känd

People, Call Centre and Communications

+372 56698839

Andra Saimre

Website management

Since 2007

Our Story

2007. aasta augustis istusid kohviku laua taga grupp inimesi, nende hulgas Rainer Nõlvak, Toomas Trapido, Henri Laupmaa ja Kadri Allikmäe kellel tekkis idee Eesti prügist puhtaks koristada ühe päevaga. Hiljem liitusid Ahti Heinla, Tiina Urm, Tatjana Lavrova, Eva Truuverk ja Anneli Ohvril. Teeme Ära! õnnestumisele aitasid tollal kaasa 620 vabatahtlikku ja rohkem kui 500 organisatsiooni Eestis.

3. mail koristasid rohkem kui 50 000 inimest kokku 10 000 tonni prügi. See oleks võtnud riigil aega aastaid ja oleks maksnud 22,5 miljonit eurot. Kuid see tehti ühe päevaga ja läks maksma vaid pool miljonit eurot (peamiselt prügi käitlemise kulu jäätmefirmadele).

Tänaseks on erinevatel aegadel Teeme Ära! mudeli alusel oma riiki koristanud pea 20 miljonit inimest enam kui sajast riigist üle maailma. Koristuspäevadel osalenute maksimumarvud: Läti (210 000), Leedu (250 000), Portugal (100 000), Slovenia (270 000), Rumeenia (250 000), Albaania (281 000), Ungari (200 000), Bulgaaria (375 000), Ukraina (500 000), India (54 000), Filipiinid (28,000) jne.

Esimene ülemaailme Maailmakoristuspäev ehk World Cleanup Day toimus 15. septembril 2018. Tegu oli maailma ajaloo suurima kodanikualgatusega, mis sai alguse ning mida juhiti Eestist. Eesti eestvedamisel koristasid üle maailma ühel päeval oma maad inimesed 158 riigis. 

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